Learn more about Hansei’s Marketing Team and how they impact medical and mental healthcare.
Marketing, by definition, is the activity or business of promoting and selling products or services – including market research and advertisement. Hansei’s marketing team plays a crucial role in attracting and retaining customers, driving sales, and helping Hansei achieve its goals. Here are some common responsibilities of our marketing team:
Hansei’s marketing team consists of Patrick Dunn (Chief Strategy Officer) and Carli Stump (Director of Brand Strategy). Together, they are building Hansei’s brand – reaching customers, relaying the company’s message, and increasing relationships across the behavioral health industry.
See how they describe Hansei’s approach to marketing.
“Strategic Partners for Growth” – that is the Hansei Marketing Team’s motto. From the beginning, the team acts as consultants in the behavioral health field. Knowing that the data they collect is the best of the best, they use it to show their expertise and promote the company’s services to enhance all levels of a treatment facility’s business.
Hansei is more than a billing company. The reason the company started was because leadership came from different backgrounds and could see where the cracks were in billing, insurance and compliance. The team came together to fill those cracks with solutions, be the middleman between providers and payers, and ultimately help make treatment more accessible for individuals and families, while also helping healthcare providers get paid for the work they do.
How does Hansei’s marketing team describe what they do? Here is what they had to say:
“When I started at Hansei in 2021, we had a very clear vision and plan. The Hansei product and technology were already the best around, and the internal culture was the best I had ever been a part of. So our plan was to expand the brand organically and show everyone what a rockstar organization we had. It was clear that we needed well-seasoned brand developers who would exhibit Hansei’s internal culture externally for everyone to experience.”
“Guided by our core values, our marketing approach is rooted in organic growth by fostering strong industry relationships. Much of our clientele stems from our reputation and connections within the behavioral healthcare industry. Because of that, our marketing approach focuses on enhancing those existing partnerships while simultaneously expanding our digital brand.”
Carli: What interested me most about working at Hansei was the alignment of its leadership, the company’s mission, and my personal beliefs with addiction and mental health recovery. ‘Hansei’ means reflecting on the past, learning from mistakes, and striving for a better future. That statement was preached to me when I interviewed with the company and is still instilled in every aspect of what we do today. I was also impressed by the emphasis leadership had placed on personal and professional growth, with a clear understanding that the company’s advancement is intricately linked to the development of its people.
Patrick: Hansei is a revenue cycle partner. We come from behavioral health, have worked in behavioral health, and understand the daily work. This knowledge has allowed us to create a product that solves problems and optimizes processes.
Carli: Fostering strong communication and collaboration with our partners and across departments is key. We engage with our partners regularly, even involving them in marketing initiatives. For instance, during months like Mental Health Month in May and National Recovery Month in September, we organize events such as the ‘Miles for Mental Health’ and ‘Miles for Recovery’ Challenge. These challenges serve not only to raise awareness but also to encourage our team and partners to advocate for these important causes.
Patrick: It has been an amazing journey helping Hansei become the leader in the revenue cycle, and we aim to be the leader on the technology product side with Benji in the next few years.
Carli: One of the significant team wins is our recognition for ‘Campaign of the Year’ by Behavioral Health Business & Aging Media Network during National Recovery Month. This achievement truly highlights our dedication as industry trailblazers and the importance of advocating for our personal connections to the recovery journey. However, our success extends beyond this notable campaign. We’ve achieved significant milestones such as SB999, spearheading the Rehab Owners Community, and our partnership with The Trusted Provider Network. These accomplishments demonstrate our commitment to making a positive impact and serve as a testament to the collaborative spirit and dedication of our team at Hansei.
Hansei’s marketing team’s commitment lies in aligning strategies with the company’s objectives, fostering customer-centric approaches, and driving innovation. They are dedicated to understanding consumer needs, utilizing data-driven insights, and crafting compelling campaigns.
The marketing team collaborates across many departments ensuring maximum impact to audiences. Ultimately, the team’s dedication fuels brand growth, customer satisfaction, and long-term success.
Learn more about Hansei’s company culture here.